As said in the previous article the image of a hosting company is “constructed” of many different pieces and working only on one of them is a very bad idea. Hosting companies should concentrate on the most important factors which are influencing a customer’s experience and the word of mouth will most probably bring them tons of new customers even without the need to spend excessive money on advertisement campaigns.
What company would I choose?
I talked mostly in general until now and I would like to give my own opinion. Maybe you are asking who I would go with if I would have the choice. Well, I am a comfortable person and I am not willing to sit behind the PC for 24/7 and watch if my site is operational and if there is no problem. And thus I am very concerned about the support level and service level.
I need to know, that the company I am with provides me with a great service and that their support is really prepared to help me out if there is some kind of problem. But I am not too careless and I am monitoring my web site trough third party services. I am monitoring my web sites up-time and other things to be assured, that everything is OK.
I would never decide after seeing tons of ad’s and I would always perform my own research. I would use “my big GBY” engine [Google, Bing, Yahoo!] to search for everything regarding the company I would be considering to go with.
This kind of testing and researching is not an easy and short thing and thus I always spend at least one week on research and then I do my plans with confidence. If everything goes wrong even despite this hard procedure, than I can rest assured, that I have done the research I
could and sometimes it’s all about luck 
Hopefully this helped you a little bit as not only providing you with technical things is important. Sometimes it’s good to hear what people who went trough a hosting search process for more than one time use as their strategy to don’t make the wrong move. Feel free to leave your experience in the comments area 
Have a nice day!
Image: graur razvan ionut / FreeDigitalPhotos.net
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