The headline is a really good one and it’s a very practical question anyone who is trying to put his web site online should ask himself. You should ask it, because the answer gives you the much needed information whether it does pay off to put your web site on a paid service, or you could be perfectly fine with a free web hosting alternative. It is very important if you are on a small budget, or you are not absolutely sure what to do – what direction to take.
What should decide?
What way you will go – the free or the paid one – depends absolutely on the nature of your project. It depends on your expectations and projections. You need to have a plan in place for your online project. The plan should hold basic information about your web site and what do you want to use it for. Does it matter if you have a few days downtime per year? Does the speed matter to you? Does the features and their availability matter to you? Could you need support from the company during your stay? These are the basic questions you should ask. These questions also answer the question what is better for your case. They give you the answer what direction to take and do not get lost 
One more question – it should be the one about revenue. Do you think your web site will be able to generate some revenue from ad’s? If the answer is YES, then will the web site generate enough to cover the costs of a paid hosting plan? This and the previously mentioned questions are very basic and they should help any one starting their web site and thus their online presence.
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You do not need to start on a paid service if the web site really does not need it. If your web site could be perfectly fine on a free web host, than do not hesitate and use it. It could be better than waisting money on a project not needing it or do not generating enough in return!
Conclusion
Do not try to run to paid web hosting every time you are starting a web site. Maybe your web site does not even need a paid web host. If you do not expect the web site to get heavy traffic, generate huge revenue, or being a linchpin [according to Seth Godin], than there is only a small need to put it on a paid hosting plan. Certainly, you can put even less important web sites on a paid hosting plan, but always think about this move if it is smart and really necessary 
Have a nice day and see you next time here at icethunder.net by a discussion about web hosting and tips and tricks
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