I do not want to make you feel, that I do not like hostgator.com. I really like their plans and they all seem pretty good. I did not find too many bad reviews about this web host and the majority of the reviews I have read have been really positive. Even my favorite web hosting forum has tons of good posts about this host company. Even I wanted to sign up for a plan with them a year ago, but I changed my mind and read why.
Well, it is because they were not able to get my attention with a good offer. Under “offer” I mean a good coupon code with more than just 20% off the price. I know, that you need to pay to get a quality service, but sometimes to give your customers something extra pays off too. They offer 20% off during the whole year [at least what I have seen until now] and they lack any other special offers. It would be more interesting to see life coming into their “coupon river” and they could go beyond themselves and make a real offer, like 40% off for a limited amount of time… . That’s an offer!
Other big companies do this all the time. I know, that most of the time these companies do oversell, but I do not try to tell Hostgator to do the same. I just think it would be good to see some life from them in this “coupon” world, too. It would be nice to see this kind of offers at least during Christmas and not their usual “20% offer”. They just change the picture for a snowman and that’s all.
Offers are not here to get customer on low prices, but they should be a mean of getting attention from your current and possible customers. They should be a mean of making your current and future customers think you value them and are willing to give them something at least on important occasions [Christmas, New Year, Valentine's day, Birthday etc.].
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I see this post looks like I would be talking about Hostgator, but it is not true. It’s just that I have seen their “20% off” coupon today one too many times… . I am talking about any business out there and about customers, too. We [customers] should not think, that we deserve a special offer, because it is not a right. It is more a privilege. And companies should know how to value their customers at least on special occasions without the need to oversell. I think we will be happy with a good service for a reasonable price.
Do not hesitate to leave a response and your thoughts about this topic. What would you like to see – a 20% off during the whole year or only a few well timed offers on certain days of the year with bigger numbers on the coupons?
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